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ActiveCampaign is the email marketing and automation platform serious marketers switch to when they outgrow Mailchimp. It combines email campaigns, CRM, automation workflows, and SMS into one tool — without the bloated price tag of HubSpot. You can set up automations that trigger based on what subscribers click, what pages they visit, or whether they bought something. The segmentation is genuinely powerful: tag contacts by behaviour, score leads automatically, and send different emails to different segments without needing a developer. Most users see 30–50% higher open rates within 90 days of switching. Plans start at $29/month for up to 1,000 contacts. Free 14-day trial, no credit card required.
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