Cold email that lands in the inbox, gets followed up, and tells you who replied
By the FirstLine Growth team·Published
eCRM is the outreach tool we built and use ourselves: connect your own mailboxes, upload a list, and let it send paced, personalised sequences with automatic follow-ups.
eCRM is an email outreach platform for people who sell to businesses. You connect the mailboxes you already own, import a lead list, and build a sequence of emails. eCRM sends them inside your working hours, spaces them out per mailbox so you stay under each provider's limits, follows up automatically, and stops the moment someone replies.
Is it right for you?
If you send cold email to businesses and you are juggling spreadsheets, manual follow-ups and a mailbox full of bounces, eCRM puts the whole process in one place. It is built for outreach, not newsletters.
Worth it if
You send B2B outreach from one or more Gmail, Outlook or SMTP mailboxes
You want automatic follow-ups that stop when someone replies
You run outreach for several clients and need separate workspaces
You want each email personalised without writing every one by hand
Things to know
You bring your own mailboxes: eCRM sends through them, it does not supply sending accounts
AI writing uses your own Anthropic or Gemini key
It is built for one-to-one outreach, not for designed newsletters to opted-in subscribers
What stands out
Each mailbox sends on its own schedule with its own daily cap and gap, so adding a second sender doubles your volume instead of slowing everyone down.
Follow-ups are branching sequences: send step two only to people who didn't reply, didn't open or didn't click.
Optional AI writing drafts a personal version of every email for each lead, which you can review before anything goes out.
Replies land in one shared inbox, with bounces kept in their own tab so real conversations don't get buried.
Separate workspaces per client or team, with your own branding and tracking domains if you run outreach for others.
What is included
MailboxesGmail and Outlook by OAuth sign-in, or any SMTP account
SequencesMulti-step campaigns with branches for no reply, no open and no click
Sending controlsPer-mailbox daily caps, random gaps between sends and a weekday send window
Lead listsCSV import, list-based organisation and bulk enrolment into campaigns
TrackingOpens, clicks, replies and bounces per campaign, with bot opens filtered out
InboxAll replies in one place, bounces in a separate tab
DeliverabilityBounce and unsubscribe handling with automatic suppression lists
WorkspacesSeparate workspaces per client or team, with role-based access
You start by connecting your mailboxes and importing a list. A campaign is a sequence of steps: the first email, then follow-ups that go only to people who have not replied (or not opened, or not clicked) after the delay you set. You can write the emails yourself with merge fields, or switch on AI writing to have a personal version drafted for every lead and review them before the campaign starts.
Once a campaign is running, eCRM spreads the sending across your mailboxes. Each one has its own daily limit and waits a random interval between sends, and nothing goes out outside your send window. Replies stop the sequence for that contact and appear in the shared inbox, while bounces and unsubscribes are added to a suppression list so the same address is never emailed again.
Frequently asked questions
Is it free to try?
Yes. You can create an account and get started without a credit card. Paid plans are sized by how many leads and workspaces you need: Starter covers 5,000 leads, Growth 25,000 leads across 3 workspaces, and Pro 100,000 leads across 10 workspaces.
Will it send from my own email address?
Yes. eCRM sends through the mailboxes you connect, so replies come straight back to you and the emails come from your own domain.
How do I avoid getting flagged as spam?
eCRM paces every mailbox separately, keeps to a daily cap you set, spaces emails out with random gaps and only sends during working hours. It also suppresses bounced and unsubscribed addresses automatically. Good lists and a properly set up domain still matter most.
Can I use it for my clients?
Yes. Each client gets their own workspace, and you can add your own branding and tracking domains.
Not ready to sign up?
Leave your email and we'll send you outreach tips and let you know about new eCRM features.
Ready to try eCRM?
Create your account, connect a mailbox and launch your first sequence. No credit card required.